Choosing Which E Commerce Platform is Best For Your Business

If you want to sell your products online, you should choose an ecommerce platform that is easy for you to use. Some platforms allow you to create a shop in minutes, while others offer marketing tools. Others, like Weebly and BigCommerce, offer streamlined back-end management and mobile commerce functions.

These features are especially important if you’re looking to expand your business in the future. Here are five key things to look for in an ecommerce platform.

Features

Ecommerce is booming, and it’s important to choose the best platform for your business. The right ecommerce platform can help you grow your sales, improve customer service, and boost conversions. It can also be the key to reducing cart abandonment and improving security.

Small businesses can benefit from SaaS ecommerce solutions like Shopify and BigCommerce, which take care of hosting, software licenses, domain names, SSL certificates, etc. These platforms are typically cheaper than other options, and they offer an easy way to get started.

Larger brands tend to want a more custom ecommerce platform that can be tailored to their needs and brand. These larger platforms often include advanced features such as loyalty programs, social media integration, SEO tools, and email marketing. They may also support B2B sales and fulfillment processes. For example, ONe’s merchant panel is a robust backend tool that ensures efficient sales operations. It allows employees to see the entire order history of their customers, including online and offline purchases.

Costs

There are many different factors that contribute to the cost of an ecommerce platform. These include setup fees, monthly fees and payment processing charges. Additionally, some platforms have additional charges for integrations or customer support.

Hosted ecommerce platforms typically have higher fees than self-hosted ones. The cost will also increase as your site grows. However, it’s worth remembering that these costs are offset by the time you save by not having to maintain your own website.

Some ecommerce platforms are free to use, but they come with limited features. For example, Big Cartel is a bare-bones platform that allows you to list five products at a time and offers no marketing tools or real-time inventory management. Other platforms, such as Shopify, Wix and WooCommerce, have plan-dependent pricing. Some also charge transaction fees, while others have a flat fee per month or a monthly minimum. The best option for your business depends on your priorities. NerdWallet recommends evaluating all the costs and features to determine the best ecommerce platform for your business.

Customization

Ecommerce is a crucial component of business operations, and the right ecommerce platform can help you better meet your customer’s needs. There are many pros and cons to each platform, so be sure to consider your specific requirements before selecting one. In addition to basic features like order tracking and automated sales tax, a customizable platform can provide more advanced tools for attracting and retaining customers.

Customization allows brands to tailor the checkout process to their own needs, allowing them to effectively upsell, cross-sell, offer subscriptions and renewals, and more. Moreover, customization offers the flexibility to create a more personalized shopping experience, resulting in higher customer satisfaction and loyalty.

Choosing an ecommerce platform is a major decision that will impact your business’s long-term growth. Fortunately, there are a variety of options to choose from, including open SaaS platforms and ad-supported solutions. While non-customizable platforms may be simpler to use, they can limit your functionality and hinder the ability to scale.

Integrations

A good ecommerce integration can boost your business by providing a positive customer experience and increasing your sales. However, choosing the right integrations can be a challenge, especially when it comes to integrating with marketplaces and other tools. Fortunately, there are several tools that can help you get started.

One popular option is a cloud-based platform that acts as a “middleware” between your ecommerce site and other systems. This approach provides more functionality and a better user experience, but it can also cost more than a simple app integration.

Other options include a headless ecommerce platform, which offers more flexibility and is ideal for complex businesses. This type of platform breaks down monolithic architecture into smaller components, making them easier to integrate. It also includes features such as real-time shipping rates and a variety of payment options, including PayPal. Lastly, it can be integrated with Hotjar to track user behavior and improve conversions. These tools can make a huge difference in your online store’s performance.

Lead yourself back to the main page